SIGNAL is Twilio’s annual customer and developer conference. There are foundational elements to the SIGNAL brand, but each year, we reinvent them to create a refreshed look and feel to keep the event exciting for attendees. This identity pushed the bold use of color, pattern, and shapes to create intrigue without distracting the audience from the content.
Attributed Pipeline: $14.6M as of Oct. 25th
API calls: ~22 MILLION
Keynote views: 26,000+
Michelle Obama views: 5,523 (+15% compared to President Obama in 2020)
Creative Director: Evan Huwa
Art Director: Paul Bustamante
Producer: Jennie Janzen
Designers: The Lab Studio
SIGNAL Team: In-Young Chang, Ria Kim, Sang Seo, Jennie Janzen, Sean McBride.
The SIGNAL brand must extend to digital environments focused on promotion and conversion. Here, you see three different web pages demonstrating the breadth of the identity system.
The conference called for an assortment of assets across many touchpoints. The system must include expressions of complex storytelling elements from illustration to smaller-scale details like lower thirds. The culmination of these items helps shape the overall experience.
The identity extended into the social realm. Attendees could immerse themselves in the experience without actually being at the show.